BORN IN 1972
Atari has such a rich history in gaming that it would take not just one but many books to cover this fantastic story.
Nolan Bushnell and Ted Dabney created Atari inc when they worked at Nutting Associates making video arcade games and supporting this new entertainment medium which was to about explode. Computer Space and SpaceWar had been created by tech heads and computer geniuses, yet videogames hadn't taken hold of the general population.
But in 72 Atari was set up and this was all about to change. Bushnell named the company Atari inspired by the game "GO" - as the 'move before making the final win'.
Atari not only started to create an impact in the arcades, they found a way of making money and marketing themselves. But Atari was more than this, like any great business that takes hold of an industry - they were pioneers. They had a dream and vision, a picture of what the games and the future could look like and they made that dream a reality.
Initially Atari brought the simple arcade experience of Pong from the arcade, into the homes of millions to the billions.
From there the Atari history is so vast and long from Pong - to the Atari 2600, Atari ST and onwards. They made many crucial and influencial games as well as amazing looking and performing hardware. For us, Atari was the Godfather of gaming in the golden era of videogames.
Atari 2600 commercial - December 77
A bold attempt to take on the console market from Atari.