We spoke to Rob Hewson with the last 2 days to go on the new Kickstater for the USB Retro Collectors Series.
The USB Cassette Collectors Series is a limited physical run series for retro collectors. Each collectors USB cassette release features a selected Neo-Retro game, DRM-free, for both PC and Mac.
It's a limited physical run series for retro collectors. Each collectors USB cassette release features a selected Neo-Retro game, DRM-free, for both PC and Mac. The great thing about the USB cassette format, aside from it slotting seamlessly into your existing cassette collection, is that there’s a tonne of storage for extra bonus features to be included too. We’ve added video documentaries, graphic novels, soundtrack albums, retro magazine archives and of course a selection of indie game demos to enjoy.
At launch, we promote the campaign to our previous backers, and naturally, we continue promotional efforts throughout the campaign on social media and working with our PR partner.Once the campaign has finished, we gather together the game build, and all the files for the bonus feature, and order the cassette stock which comes back to us shrink-wrapped and ready to pack with shipping packages. We pack up each one, including a leaflet promoting the next campaign in the series and ship them off to backers. That might sound easy, but it’s a lot of work, so I’m very lucky to have a supportive wife to help with that. Our goal is always to begin shipping within 4-6 weeks of a campaign ends, so backers have received their cassettes before the next campaign kicks off.
Q: How stressful is the Kickstarter campaign?It’s actually a lot less stressful than our previous campaigns for the book and for Hyper Sentinel because we are aiming for a relatively low amount to hit our minimum viable run and we don’t need to go away and write or develop the core product once the campaign has ended. The game already exists, so it’s a case of getting everything together and shipping it off.
Q: What are your ambitions for the Collectors USB Cassette series and how can people get involved?
Our ambition is to keep working with our fantastic community to build a series they are proud to display in their collection – there’s certainly nothing else quite like it. We’re getting lots of interest from developers as the series continues to grow, so with the help of our backers we hope to keep attracting amazing games to the label and to give the world something unique.
The best way for people to keep up to date with the series is to sign up to our newsletter at hueygames.com/newsletter, and if you want to engage more actively with the community, join our Discord server at https://discord.gg/gzJHh6w