At the ripe old age of 21 in 1968 Alan Sugar (Now Lord Sugar) started his company Amstrad - the name of which came from Alan himself. The initials from Alan Micheal Sugar.
In the early days and the challenging economy of the 70s Amstrad focused on budget TVs, Hifis and car stereos. But more was to come with the heady 80s of computers and gaming. Launching themselves on the stock exchange in Thatchers Britain they went public and grew massively year upon year.
At the time of the early 80s Sinclair and Commodore had a strong foothold in computers but along came Alan and his Amstrad CPC range in 1984. Other computer ranges followed including the CPC 664 and CPC 6128 plus a wide range of add on such as printers and dedicated monitors.